Theory (Thinking) & Experimentation (Doing)

Real-World Field Testing

"Eventually the rubber has to hit the road.” – JIM-01


We don't just theorize, we're field types that gravitate to the col/hot & wet-'n-wild muck of the real-world, as opposed to its simulation, the lab; we've observed we're more challenged & we learn more & faster this way, we also develop fewer blind spots. Critically, we never delay running those rather uncomfortable & sometimes daunting killer experiments, we run them straight-up, up-front & fast-turn-style being especially keen to put proverbial rubber on the road.

Cut-Chase, In-Human, eXtreme eXperimentation

"In scientific investigation, the smallest processes are of utmost importance. The fortuitous choice of an 'animal', an instrument built in a certain way, the use of a reagent instead of another, are often enough to solve general questions of the highest order.”
– Claude Bernard (1865)

Though we leverage animal findings we're rather cut-chase types that tend to restrict ourselves to what we know best, the human animal, the end-game. In truth, we're quite dubious of those deceptive little tricksters, those fat little white liars with their never-ending long tales that seem to lead a never ending trail of fools us up the garden path of false hopes & empty promises.

Hands-On, First-Hand, Experience

"We can only be guided by what we  know, & our only source of knowledge is experience."

– Arthur J. Pillsbury, The Final Word (1896)


Information-seeking & arm-chair theorizing is all well & good but in & of itself has limited reach: it constrains one's horizon, one's experience, one's perspective & the realm of actual possibilities & opportunities, e.g., the ability to uncover looming & consequential "unknown, unknowns", i.e., gems as well as hidden risks. Moreover, we're cognizant of the fact that "imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. It is, strictly speaking, a real  factor in scientific research." – Albert Einstein (1931). To offset these shortfalls as much as possible, we believe in the investigator-as-experimental subject paradigm.