“Man is a rope stretched between the animal & the Superman—a rope over an abyss. A dangerous crossing, a dangerous wayfaring, a dangerous looking-back, a dangerous trembling and halting. What is great in man is that he is a bridge & not a goal.” – Friedrich W. Nietzsche, Thus Spoke Zarathustra (1883)
We're focused on human bio-performance optimization, i.e., not wearables nor chems, because we believe that humans are pretty much central to everything that happens. We focus on ancestral animalesque capabilities that are deeply inbuilt hardwired, embedded in our DNA, but which remain largely unexpressed, latent. Indeed, we see glimpses of it in our cultural fabric, & they capture the imagination & the reason why Aesop's Fables, Tarzan, The Jungle-Book, & Marvel mutants are such popular & enduring stories. Like a call from out-the-wild they appeal to our basic & deep-seeded sense of survival. Indeed, who wouldn't want to unleash their latent animalesque super-powers, powers that are expressible through the epigenome.
“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
– George B. Shaw, Maxims for Revolutionists, Man & Superman (1903)
We make no bones about it, none, we're not wait-around for everybody to catch-up types, & we're biased into taking huge & cut-the-chase, get it done leaps into the unknown, of the kind that could quantum-leap fast-track our full & latent potential. As such, we're "unreasonable" types. Though we don't believe in becoming something more than we should be, we do believe in John C. Maxwell's (1947) dictum, "Be All You Can Be” . Raising the bar has risks but it also elevates the conversation to a potentially higher all-around level, a higher level consciousness. Indeed, compare this to the black-box ignorance of The Dark Ages.
"The future is already here – it’s just not evenly distributed." – William Gibson (1993)
Though we've moved some ways down the runway since enabling the proverbial, three-wishes genie from outta the magic lamp, we're now exploring more advanced, more edgy apps. Specifically, we're exploring the manifest-potential to realize order-of-magnitude greater human performance capabilities in relation to cognition, athleticism, sustenance, maintenance, restoration, rehab, environmental resilience & survivability, as well as frank antifragility or gain-of-function (enhancements). For lack of a better analogy we're heavily focused on realizing real-world Bourne-like caps but without the (nefarious) downsides. The aim, the ability to venture into & cope with fast-paced-dynamic, eXtreme, complex, unpredictable, & volatile, say, exigent environments. And, we're excited about the possibilities this may all have in salvaging & resculpting minds, bodies & destinies to make for a potentially better all-round world. We're especially excited about the possibility of moving the needle on scalability & shifting the whole bell-shaped curve of higher-level consciousness, awareness & performance of more than just a select already high-performance tail-end few.