“Man is a rope stretched between animal & Superman – a rope over an abyss. A dangerous crossing, a dangerous wayfaring, a dangerous looking-back, a dangerous trembling & halting. What is great in man is that he is a bridge & not a goal. Become who you are!”
– Friedrich W. Nietzsche, Thus Spoke Zarathustra (1883)
We focus on human performance optimization (endurance, restoration & gain-of-function), just not gizmos nor chems, rather of the bio-logical endogenous kind. We generally focus on humans because humans are pretty much central to everything that happens, both good & bad. We focus on enabling ancestral, animalesque capabilities that are deeply hardwired, embedded in our DNA, but which remain latent & largely unexpressed. One sees glimpses of animalesque in our cultural fabric, & these capture the imagination, & the reason why Aesop's Fables, Tarzan, The Jungle-Book, & Marvel mutants are such popular & enduring stories. Like a call from out-the-wild they appeal to our basic & deep-seeded sense of survival. Indeed, who wouldn't want to tap their animal-like biomedical super-powers of healing, for example.
“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
– George B. Shaw, Maxims for Revolutionists, Man & Superman (1903)
We make no bones about it, none, we're not sit & wait for everyone to catch-up types, & we're biased into taking huge & cut-the-chase leaps into the unknown, of the kind that could quantum-leap fast-track our full & latent potential. As such, we're no excuses, get it done types: "unreasonable types". Though we don't believe in becoming more than we should be (gene edited), we do believe in John C. Maxwell's (1947) dictum, "Be All You Can Be” by enabling latent phenotypes. Raising the bar has risks but it also elevates the conversation to a potentially higher level, a higher level consciousness. Indeed, compare this to remaining in the profound ignorance of The Dark Ages.
"The future is already here – it’s just not evenly distributed." – William Gibson (1993)
Though we've moved down the runway some since enabling the proverbial, three-wishes genie, we're now exploring more advanced, more edgy apps. Specifically, we're exploring the manifest-potential to realize order-of-magnitude greater human performance capabilities with respect to cognition, athleticism, restoration, resilience, as well as gain-of-function. For lack of better analogy, we're basically into real-world Bourne-like caps just not the nefarious stuff. The aim, to better cope with fast-paced-dynamic & complex & eXtreme environments that require exigent measures. And, we're excited about the possibilities all this may all have in salvaging & resculpting minds, bodies & destinies to make for a potentially better all-round world. We're especially excited about the future possibility of moving the needle on scalability & shifting the bell-shaped human performance, awareness & consciousness curve to a higher level, for everyone, not just a select & already tail-end few.